No Kidding, Me Too!

>> Tuesday, October 20, 2009

I had the absolute pleasure of attending the premiere of a new documentary from "Joey Pants" and his NKM2 (No Kidding, Me Too!) organization. 

That's the Joey Pants from The Sopranos and the Matrix and The Goonies, etc. Great guy, unbelievably talented.

NKM2's mission is to eliminate the stigma around mental illness and have it be treated socially and medically like any other medical condition. In fact Joey has renamed it "brain dis-ease" to eradicate the notion of it being an "mental" and an "illness".

It's brain disease, along the lines of heart disease or any other medically relevant, socially accepted disease.

The documentary is moving beyond description. It follows several people from various backgrounds as they face their own brain disease, including several people from the Iraq war.

Some of those folks were also in the audience, which totally brought it all to life. I met Jordan, a teenager who attempted suicide and survived, along with his mom. It's taken him a couple years but he is on the path to health. She is clearly very proud of her son.

I have tremendous respect for what Joey is doing with his organization and also for his own brain disease which is battles himself.

It's still very early in the process, but when you do have the chance to see the documentary, please do. In the meantime, learn more about brain disease and NKM2 at

Hope this finds you well -- Jim.


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