Large vs. Small Agencies

>> Friday, October 9, 2009

This is perhaps the best article I've read about the difference between large and small agencies ... or independent and network agencies, depending on your perspective.

It's not at all that one is better than the other. Or smarter, or cheaper. Quite the contrary. The point here is that it's all about the client/agency match. No judgements about pricing or network models, just a simple argument that a client should match its needs and perspectives to the type of agency it selects.

Perfect. I won't say more --- just read the article!

Hope this finds you well -- Jim


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