>> Tuesday, June 30, 2009
Take it away, Stu:
Harkin writes, “I view this legislation as our opportunity to recreate America as a genuine wellness society – a society that is focused on prevention, good nutrition, fitness, and public health.” Later he writes that 95% of every health care dollar is currently earmarked for illnesses and conditions after they occur. That leaves just five percent for prevention.
I tend to think Harkin’s point transcends politics. Some of you may beg to differ. What is fascinating, regardless of your political affiliation, is just how long it’s taken Washington to make the connection between Wellness and Illness.
But the truth of the matter is this: these are not two distinct camps. They are intrinsically linked and forever intertwined. One camp often leads directly into the other. Protect your skin from the sun today, cut down on your chances of skin cancer tomorrow. It’s pretty simple. We get it, and we’re just marketers. Thankfully, Washington seems to be getting it, too. Better late than never, I suppose.