Working With Animals

>> Monday, June 1, 2009

I mean the real kind, not the ones you are thinking!  This post comes from one of our dedicated ACDs, Janice DiMaggio, who is the creative inspiration behind all of our work on Frontline Plus.  As in fleas and ticks.  Janice talks about her work with the talent in front of the camera for our latest campaign.

Hope this finds you well -- Jim.

Take it away, Janice:

You’ve heard the complaints. Dogs lie around all day. Cats rarely listen to you.

Well, not the Frontline Plus dogs and cats. These furry little guys are “professionals”. They’re called “actor pets” and they love their job. You would too if you got fed all day for doing such tricks as “walking across the room and act like this bed is the most comfortable place in the house.”

They love the attention and seem to love the camera. But I ask you, “How come the camera doesn’t put an extra 10 lbs on them?”

If you’ve haven’t seen the Frontline Plus commercials, take a look at   It’s a simple yet powerful strategy. Protect your pet. Period. Because it can impact your home– where you sleep and eat and where you raise your children.

And it only takes one flea on your pet, to turn into thousands in your home.

Since no one really likes to see a flea (they’re disgusting after all), it seemed like a perfect solution to depict them as numbers multiplying to infinity. The “wiggly digits” as the director called them.

The campaign has done so well that we’ve extended it to print, direct mail, posters, web, you name it. So we got to shoot the pets again! Everyone including the client and photographer were located on the east coast. Everyone, that is, except the dog and cat. That’s when we learned that the dog wouldn’t fly. LOL. So we had to ship everyone back to LA.

We could think of worse things.

Spend my work days romping around with cuddly canines instead of sitting behind a desk staring at a computer screen? Hmm. Ok, twist my arm. In reality, the only one doing the romping was the dog. He had a “crush” on the female talent.

Work with dogs or cats for a day and it will make an animal lover out of you.

Learn a little bit about the devastation of a flea infestation, and you’ll want to keep your best friend and your home as safe as possible with Frontline Plus. There’s a reason it’s the Vet’s #1 Choice for flea and tick control.

I know I speak for the team when I say, “We can’t wait to work with them again". 

We could all use a slobbering wet kiss every now and then.

- Janice DiMaggio, ACD at Saatchi & Saatchi Wellness


dustin June 3, 2009 at 1:58 PM  

Speaking of slobbering wet kisses, a word of advice: don't take an extreme close-up of a bloodhound unless you want to spend the next 20 minutes cleaning the drool off your camera lens.

Post a Comment