CLIO Healthcare Awards

>> Monday, October 19, 2009

The folks at CLIO are doing something very smart this year -- dedicating a distinct set of awards to marketing in the healthcare industry.

It's not because I don't think that healthcare marketing can stand up to any other industry. I personally believe that every industry does great work that produces solid results. Healthcare as much as any consumer good. The fact that our work helps to save lives just tosses it over the edge for me.

But the truth is that high-profile creativity trumps a lot of the other thinking so it's hard for healthcare brands' work to sit along side Nike, Coca-Cola, and Burger King and win an industry award. So let's separate it out and give it its due attention.

The awards are coming up on November 13th and our agency is not only attending, and not only sponsoring, but also being recognized.

I just received notice that we are on the "short list" in the television category for our work on Ambien CR -- "Silence Your Rooster".

We are so happy to be listed and thrilled beyond belief to get a mention in the first annual CLIO Healthcare Awards.

See you on the 13th? And have a drink on us!

Hope this finds you well -- Jim.


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