Texting While Driving

>> Thursday, August 27, 2009

There's a PSA out of the UK that has been recently posted on YouTube. The PSA dramatizes what can happen if you try to use text messaging while driving -- specifically highlighting teenage girls. WOW.

The video is graphic to say the least. It's also very real and very confronting, because quite honestly many of us have been guilty of the behavior.

As a father of teenage kids myself, it also hit me very hard. My daughter just last week got her learner's permit. We've talked many many times about not talking on the cell phone and not texting while driving. And about not driving with a group of kids in the car. This PSA drives it home, so to speak.

The interesting back story is that this PSA was produced by a small police department in the UK and it now has international distribution and exposure, because of the power of social media and then mass media pick-up. The YouTube video was featured on The Today Show. It has a lot of people talking so maybe, just maybe, it can influence behavior and save lives.

I personally talked to my daughter again. And I personally have thought about it several times while I've been driving to meetings in the last two days. Exactly the goal of the PSA.

Safe travels.

Hope this finds you well -- Jim.


Tom August 28, 2009 at 9:21 AM  

Good video. Even better if it ended with stats. PSAs need to be graphic to show true results of negligence. More that could have been done on this, but great first step.

Jim Joseph August 29, 2009 at 11:15 AM  

Indeed. I love the fact that this small police department in the UK took on this challenge and now it's getting international distribution and attention. As you say, a great first step. Jim

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