>> Friday, August 28, 2009
There's a new documentary out about the industry in which we have chosen to make our living -- advertising. Our Chief Creative Officer, Helayne Spivak, organized a field trip for her creative team which turned out to be part inspiration and part appreciation. She loved the film and so did they.
Hope this finds you well -- Jim.
Testing told Cliff Freeman not to run the "Where’s The Beef" commercial for Wendy’s which ran anyway and became a national phenomenon. Client nervousness almost kept designer Tommy Hilfiger an unknown, but the fearlessness of adman George Lois dragged him screaming and kicking to extraordinary success.