>> Tuesday, August 4, 2009
This is not the first time that wellness has hit footwear. Certainly athletic shoes were made for exercising -- just ask Nike.
But shoes that more passively help you get in shape and improve your health? It "recalls" the ad with the nuns playing basketball. Remember that little ditty?
"Looks like a shoe, feels like a sneaker!"
But now in comes new Shape-ups from Skechers. Shoes that actually help you get in shape without going to the gym. Actually promote better health. Improve circulation. Burn calories. Lose weight. Really!
How could this be? Check it out here: http://www.skechers.com/info/shape_ups/?utm_source=SKXHP&utm_medium=TileShapeUps
Too good to be true? I have no idea. But I do know that wellness is hitting virtually every consumer category that we all consume. Drugs, food, even banks. And now footwear like never before.
Those nuns would be proud.
Hope this finds you well -- Jim.