>> Monday, August 17, 2009
Wellness is all about choices. We all spend our days and nights making choices that can either improve our wellness or take us a little further away from our goal.
Maslow certainly gives us some good direction, but the truth is that the choices we make are personal as our needs change from moment to moment.
Here Stu Fink from our creative department talks about one of the more fundamental questions we ask ourselves, and how he would answer it.
How did you spend your weekend?
Hope this finds you well -- Jim.
Take it away, Stu:
Here’s a great game to play. It’s called “Sex, Sleep, or Food.”
I know what you’re thinking, “wow, that sounds fun, is there a way I can get drunk while playing it?” Yes it is fun, and no it’s nothing like tossing a small white ball into a plastic cup of room temperature PBR. Instead it’s a game that asks you to determine what’s more important to you, “Sex, Sleep or Food.”
And before you ask, no, you can’t say, “all three are equally important to me.” It’s a game. You’re not running for Congress. You don’t get extra points for pleasing everyone. Instead, you have to choose.
So, think about it…do you have your answer? Now, email your answer to Jim. (Seth, that was a joke.)
OK, now that you have your answer, ask yourself this, “would that have been your answer five years ago, ten years go?” “Will that still be your answer next week, next month, next year?”
I don’t know about the rest of you – and by no means am I about to skeeve all of you out – but the way I would’ve answered that question a decade ago is so far a field from the way I’d answer it today, I don’t even recognize that younger guy.
“Sex, Sleep, or Food” is a game. But it’s a game that has a lot to do with Wellness.
Ask ten different people on the street – hell, ask ten different people in our agency – what Wellness means to them, and you’ll get ten different answers.
But, we all agree in principle that it has something to do with our physical, emotional and mental well-being. And we all agree that Wellness also has something to do with making sure all of those separate components are fulfilled.
With that in mind, Wellness, just like the game of “Sex, Sleep, or Food” is fluid. A moving target that evolves and expands as we get older and find our priorities changing by the minute.
It's our job as marketers to recognize these shifts and adapt accordingly. Now if you'll excuse me, my Wellness is calling, in the form of a two-hour nap.
- Stu Fink, Associate Creative Director at Saatchi & Saatchi Wellness