Filming the Pleasurati for Durex

>> Wednesday, August 12, 2009

Ad Age broke the story yesterday about our new campaign for Durex where we introduce the Pleasurati, the new personality for the brand of intimacy products. You can read the story here:

The dynamic creative duo of Ryan Smith and Dustin Glick recently had the chance to film some Pleasurati taking about their healthy sex lives, in a forthcoming installment of the Durex site,

Here Ryan and Dustin talk about the experience of meeting real, honest to goodness, Pleasurati.

Hope this finds you well -- Jim.

Take it away, Ryan and Dustin:

Is New York a healthy city? Well, that's hard to say. Is it a sexually healthy city? That we can answer — with a big fat YES.

And how did we find that out? Easy: we asked.

Last Friday night Team Durex took to the streets in search of the answer to the question:

"What's your pleasure?"

We wanted to get real answers from regular people, so we set up a bed and a couple of cameras right next to The Cube sculpture on Astor Place. It didn't take long for us to learn that if you build it, they will come. Before we even started filming people were waiting in line to get in front of the cameras and talk about their sex lives.

And talk they did. You’d think that in the age of YouTube people would be a little weary of letting a bunch of strangers film their dirtiest secrets. That certainly isn't the case, as our five hours of footage prove.

What's in that footage? You'll have to wait to find out. But just to whet your whistle, we're not lying when we say we heard stories involving avocados, a riding crop, and a Snow White costume.

We also learned that people are very unpredictable. While some of the best looking people told the lamest stories, some of the least assuming folks had the kinkiest sex lives. If you want to put it in terms of judging a book by its cover, it was like opening up The Hungry Caterpillar and finding an issue of Hustler inside.

And as long your not breaking any laws, that sounds pretty healthy to us.

One last note — if you want to talk about viral, a quick Google search finds that people were Twittering about the event as it was happening, with some of them even posting images!

- Ryan Smith (art director) and Dustin Glick (copy writer) at Saatchi & Saatchi Wellness


Anonymous,  August 13, 2009 at 11:22 AM  

Nice job guys!
And for using The Hungry Caterpillar in a simile.

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