>> Thursday, May 21, 2009
There's a great article that ran in AdAge today about sexual intimacy products (i.e. lubes and toys) business, something that we've just entered ourselves with our recent new client Durex. You can read the article here: http://adage.com/article?article_id=136788
Seems the economy is treating at least one category well: sex. We've always heard that sex sells, evidently that's true no matter what the state of 401(k)s, stocks, unemployment, or housing.
People are handling stress and saving money the best way they know how: staying home and enjoying each other's company. Let's give them some creds, and some help!
The big guns are now closely paying attention to the category, Johnson & Johnson and Church & Dwight (two personal alma maters for me, ironically). But with Durex, we will give them a run for their money!
Hope this finds you well -- Jim.