Inspiring Innovation

>> Monday, May 11, 2009

In the Fall of 2007, I was asked to speak about "innovation" at the DTC Annual Fall Conference and offer inspiration to the attendees as they develop their marketing plans.

As I prepared my remarks, I realized that just the act of speaking about innovation makes it not very innovative. Talking about innovation can become a string of "buzz words" that ultimately is not very inspiring.

So instead of talking about innovation, I decided to just show it. I bring it back to you all now again as a way of inspiring innovative thoughts.

Hope this finds you well -- Jim.


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