What's Age Got To Do With It?

>> Monday, July 27, 2009

Marcia Gold is a strategic planner here at SSW. I like to call her our "not-so-secret, secret weapon". She's that good. She makes her SSW blog debut today with thoughts on NOT feeling your age.

Hope this finds you well -- Jim.

Take it away, Marcia:

“Older” people in our society have gotten a bad rap. Jokes are common at their expense, and who hasn’t heard the “senior moment” comment more than a few times and shrieked in horror? This cuts close to our business, because as you age, the more likely you are to be a target for some medication.

Well, a new Pew Center Study shows that the older you are, the more likely you are to feel younger than your chronological age. While the majority of those 20 something young’uns say they feel their age, adults 65 and older say they feel younger than their age – and we’re talking 10 – 20 years younger. Well, I guess they have good role models – who could have missed Sir Paul McCartney [67] rockin’ it at Shea Stadium [aka CitiField] last weekend?!

If this is the so called “Silent Generation,” think of what will happen when the Baby Boomer generation ages into this demo – kicking and screaming and fighting it every step of the way.

I don’t know about you – but if I asked people who are my contemporaries [and don’t you dare ask what that means in terms of numbers] I bet they would also say they felt many years younger than their chronological age.

So here’s to more good years of feeling good – and turning back the clock – at least in our minds.
- Marcia Gold, Strategic Planner at Saatchi & Saatchi Wellness


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