>> Tuesday, January 3, 2012
A new PwC survey is showing that 50% of Americans under 35 are using social media for healthcare purposes -- which can range from looking up information on YouTube to registering a complaint.
Yet the FDA continues to drag its feet on establishing clear guidelines for pharmaceutical companies in using social media channels and marketers (and yes, agencies) are still trying to figure out how to employ social media tactics effectively.
Not addressing how people get and channel information through social media is a healthcare issue in the United States: we live in an information-driven society and we're ignoring the very channel where people are more & more getting most of their information. The question is when will it be time to start addressing social media and its role in healthcare head-on?
We think the time is now, and that's why Saatchi & Saatchi Wellness is pleased to be hosting Social Media Week next month for all Health & Wellness forums; we believe it is important to take a leadership role in the discussions that will drive the evolution of this issue, and we plan on doing just that.
Take a look at the PwC findings at the link below, and we hope to see you here on Hudson Street in February.