Seeing Wellness Through New Eyes in 2011

>> Monday, January 3, 2011

Happy new year!

Americans are starting the new year with a lot of good thoughts and optimism about the months to come: According to our friends at Gallup, 58% say 2011 will be better than 2010 – only 20% say it will be worse.

Of course, New Year’s is traditionally an optimistic time – that’s why we feel emboldened to make all those resolutions (or even for resolving not to make any more resolutions!). With a fresh new take on the year, our efforts seem fated to succeed …. at least this week, while the year is still young!

Marketers are right there with us. If you were watching any TV at all this past weekend, you saw lots of invitations to amp up your wellness, from starting a new love life with dating sites like Match and eharmony, to the latest way to soften your hands while you do the dishes, with the new Dawn dish liquid/Olay Beauty collaboration.

Weight loss helpers were out in force, with a newly svelte Jennifer Hudson belting out the virtues of Weight Watchers new Points-Plus program, and Nutrisystem showcased “real people” who’ve achieved slimming success. Even yogurt made a big showing, with brands like Activia pushing both its “feel good inside” benefit and its new line of dessert-like flavors, for smarter sweet-tooth satisfaction.

There were also plenty of spots for products that help you smoke less, snore less, sleep better, smooth away wrinkles and under-eye bags, strengthen and slenderize, and in general, be a better you.

But there’s something else about the new year’s new take on wellness – more and more, it’s something we want for ourselves. It’s not about being selfish – it’s about being mindful and motivated to achieve your own hopes and dreams for this coming year, whether your wellness goal is physical, social, emotional, financial -- or just to keep your hands feeling soft after you wash the dishes.

It’s all part of what we’ve been calling the Me-Covery, and we’ll be sharing more about it in the weeks to come.

Hope this finds you well!



Post a Comment