>> Thursday, April 22, 2010
Is it just us, or does it seem that there are a lot more stories about healthy eating lately? What has us scratching our heads, though, are the ads for rather unhealthy foods that are featured right alongside.
We wonder if there's something in the culture right now that's whispering, "do as I say, not as I do."
For instance, from the “You just can’t make this up” file: Slate's wonderful “Daily Bread” column includes a story on FDA plans to limit the amount of salt foods can contain. Smack in the middle of the article is an ad for Papa Joe’s Pizza.
You Really Are What You Eat – declares a story on Shine.Yahoo – Yahoo’s new site for women. You know it’s a great post when it gets over 400 comments! Right next to it? A cupcake. Yup, a cupcake, linking to a site that provides “daily deals” in the city of your choice. Unless they're doing deals on muffin tops?
And we think there's a missed opportunity for marketers offering wellness to parents (or their children): The New York Times' column, “When Kids Eat What They Watch,” where Tara Parker-Pope writes about acceptable food advertising for kids.
What do you think? Have you seen any untapped opportunities like these for marketing wellness? Let us know!
Hope this finds you well.