Showing posts with label Saatchi Wellness. Show all posts
Showing posts with label Saatchi Wellness. Show all posts

Why can’t I change?

>> Friday, February 10, 2012

Every year I make many New Year’s resolutions, and some are easier to follow than others. Last year, it was to get myself to visit my poor lonely cousin in boring Clearwater, Florida. It wasn’t the most exciting vacation nor what I wanted to spend my money on, but I set a goal and timeframe, and I made myself do it. But why can’t I get myself to accomplish the New Year’s resolutions that require me to make a self improving behavioral change such as doing more writing when I get home from work versus stuffing my face with whatever I can find in the fridge and vegging out in front of the TV? Is it because I don’t have any self-discipline? Probably, but still, how can I get myself to change this awful behavior?

Most people believe that if you want to change a behavior, the key is to change your goals and intentions and your behavior change should just follow. But in fact, research on heroin addicted Vietnam veterans proves that I can essentially blame my environment for being lazy, overeating, not researching and not writing.
 

In the 70’s it was learned that 20% of our soldiers in Vietnam were addicted to heroin. This was shocking and horrible news because as we all know, heroin is the most addictive drug ever created and once you’re addicted it is impossible to quit. But research that President Richard Nixon funded showed us that heroin is not impossible to quit, you just need to control or change your environment.

The research was set-up to see what happened to the addicted soldiers when they returned home. There were two groups of heroin addicted soldiers. One group was treated in the U.S., and the other group was treated in Vietnam. What was discovered is that the group of soldiers that were treated in the U.S. had a 90% relapse rate, but the soldiers that were treated in Vietnam only had a 5% relapse rate.

The reason the rate of heroin relapse was so much lower for those soldiers physically treated in Vietnam, was because those soldiers returned to a place radically different from the environment where their addiction took hold of them.

When we do something in the same physical setting repeatedly it becomes second nature/automatic to us. Our environment comes to unconsciously direct our behavior. In fact, about 45 percent of what we do every day is in the same environment and is repeated. Our environmental cues become so deeply ingrained that they are very hard to resist. For example, let’s say a smoker usually smokes in front of the entrance to his office building, what happens is that the front of his office building becomes a powerful mental cue to go and perform that behavior. And so he ends up smoking whenever he goes near the entrance of his office building when he doesn’t really want to.

My 280 sq. ft Manhattan apartment is where I go to eat, watch TV, and sleep. When I try to get some writing done in there, I find myself being drawn to the fridge, cooking something up, turning on my TV and at the end of the day, no writing gets done.

So yes, creating an intention or goal and expecting your behavior to follow will work for one off resolutions like visiting your lonely cousin in Clearwater, Fl. But if you want to change a behavior that you repeatedly do, especially in the same environment, then you are going to have to change your environment. If you want to break a bad habit, then avoid the specific environment that you ordinarily entertain that habit. If you want to get yourself to do something more often, then create a new/dedicated environment for that behavior, insert yourself in that environment and go through the motions. This is exactly what I did. Instead of trying to write from home, I went to my local coffee shop with free wifi, I ordered a large latte with extra sugar, sat by a window, and wrote. Because now I know that if I want to get myself to write, it is never going to happen inside my apartment. The local coffee shop has now become a place where I will dedicate to writing, not eating, not watching TV, just writing. I’m pretty sure that this is the only reason I even finished this post, or maybe it was all the caffeine from the latte.

~Jessica Mendoza, Strategic Planner

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Promoting Wellness vs. Illness: It’s All About We vs. I

>> Thursday, July 14, 2011


Marketers are starting to wise up to the importance of the "we-ness" in wellness.

Check out today's Forbes' Leadership Forum where Jacob Braude, Saatchi Wellness's VP of Strategic Planning, discusses the role our friends and connections play in our health and wellness:
Promoting Wellness vs. Illness: It's All About We vs. I

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Social Media Week presentation now available on SlideShare

>> Friday, March 11, 2011

Convergence in technology is all around us—whether it's our mobile phones that serve many purposes (phone, camera, address book, GPS, etc...) or the continued evolution of platforms like Facebook (who announced this week that they were entering the movie distribution business). It's a topic we explored during Social Media Week and one that we will continue to keep our eyes on in the future.

As the expression goes, "You can't know where you're going until you know where you've been." We hope that our event, "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop," shed some light on the current state of convergence, and are happy to make the presentation available on SlideShare. Enjoy!

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Today's "Snapshot" in USA Today

>> Thursday, March 10, 2011


Everyone is familiar with the little graphs that appear on the front page of every section of USA Today.

Well, this morning's paper had a chart from our very own 2011 Wellness Survey that we fielded with the Time Inc. books. While this exposure is not significant in itself, the fact that we're being sourced as a information base for cultural and attitudinal changes in something like USA Today is exactly what we mean when we say our company will be a thought-leader in Wellness. You should expect that you'll be seeing our name (and our people) sourced for a lot more this year and beyond.

Take a look at our little "snapshot" from today's paper. . .

~Ned

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Creativity in Digital Advertising

>> Friday, February 18, 2011

Technology has changed the game for advertisers, giving them new media, formats, and means of making their brand known to a desired audience. Next Wednesday (February 23rd), our Managing Director, Ned Russell will join a panel of other advertising professionals to discuss what's working (and what isn't) at the DIGIDAY: On Media conference in Los Angeles.

While we have a few ideas in mind, we want to know what you think: what digital advertising ideas really caught your attention this year? Which campaigns really broke through and delivered against the bottom line? Anything that failed miserably but has a few key take-aways that we can learn from?

Please use the comments below to share your ideas, or you can send suggestions via twitter at @saatchiwellness

For more information about Ned's panel, you can visit the DIGIDAY conference website at: http://www.digidayonmedia.com/Agenda/

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Live Streaming of Social Media Week

>> Tuesday, February 8, 2011

For those that can't make it to New York, we're happy to bring you a live feed of the event, Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop, courtesy of livestream. The feed of our event will begin at noon, EST.

Watch live streaming video from smw_newyork at livestream.com


You can also follow the conversation on twitter through the hashtag: #smwsaatchi

Updated February 18 to link to permanent stream

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Who's Keeping You Warm This Weekend?

>> Friday, January 28, 2011

As we head into another cold winter weekend, it seems especially timely to ask who you want to cuddle up with: Your partner? Or -wait for it --your dog?

It was big news this week when a national survey (done for the Associated Press and Petside.com) revealed that about 1 in 7 Americans -- if they really, really had to choose -- would choose the pup (that’s 14% for you math geeks out there, and we mean that fondly).

The good folks at Petside saw that as bad news for pets ... but on the plus side for bipeds, 84% said they’d stick with their (human) better half.

Here at SSW, we found that pets are still pretty popular.

When we asked people in our 2010 Wellness Survey if they’d rather have a new pet or a new partner, 71% said they’d rather have a new pet …which might mean they were pretty happy with their current partner, right? But 29% said they’d rather have a new partner (no pets required). So... maybe they're single.

71% also said they’d rather have a new pet than another child. Which makes sense in these economic times, since pets don’t generally go to college or take years of piano lessons.

I have a sneaking suspicion that for most of us, wellness means filling our homes with all the love we can -- whether it's with pets, partners, kids -- or at least 2 out of 3!

What about you?

Hope this finds you well… and staying warm!

Johanna

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On Relationships

>> Wednesday, January 26, 2011

Advertising agencies are at heart service organizations. Our shops are stuffed with wicked smart and creative people, with people who love solving puzzles and working out what makes others tick. But ultimately the ideas and work developed at advertising agencies are for naught if they aren’t funded by a client in the service of selling their product.


So the relationship between the folks who have the products – and the money – and the creative teams who are hired to sell those products becomes a big part of whether or not we get great work into the marketplace. A brilliant idea that isn’t embraced by the client is a useless idea, and a creative team that pursues their own agenda and loses sight of their job to sell product is just as worthless.


Which makes a recent experiment by Eli J. Finkel and Paul W. Eastwick super interesting to anyone working in the advertising industry – and I would guess anyone in a service industry.


It's about something called the approacher bias.


The researchers were out to test the commonly accepted idea that men were less selective than women when it came to choosing someone to date . Their hypothesis was that this lower standard actually had nothing to do with whether you were a man or a woman, it had to do with who was the approacher and who was the approachee.


You’ve probably guessed by now, but I’ll go ahead and confirm that the researchers proved out their hypothesis. It didn’t matter whether you were a man or a woman, if you were the one doing the approaching, you tended to be significantly less selective and to find the person you were approaching more attractive. However, if you were the one being approached you tended to be much more…judgmental.


All of this happens unconsciously without us even knowing that it is happening. But now that you do know that it happens, whether you are the approacher or the approachee, you can take some steps to neutralize this unconscious bias.


What I like to do to is to make myself at home. I hang my coat in the closet instead of bringing it into the meeting room. I put my bag out of sight. And for those of you who know me, yes, I take my shoes off (don’t worry; I’m wearing a nice clean pair of socks).


These might seem like little things, but they make a big difference in setting the right tone for collaboration that allows great work to flourish. Remember, it’s not just how good your idea is, it’s whether or not you can help everyone to get behind it. Removing the approacher bias is a good step in the right direction.


Hope this finds you well,

Jacob Braude

VP, Strategist

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Why We Don’t Work at Work -And How We Can Do Better

>> Thursday, January 6, 2011


Have you ever had this experience? You are busy at work all day, and by closing time you’re wrung out and ready to head home, but you realize that – despite all the energy you put out – you didn’t actually get much of anything done.

It happens to me all the time, and I don’t think I’m alone in this. It makes me mad. I like my job, but I hate days when I go home feeling like I just blew nine hours I could have been spending with my kids, and I didn’t even get any good work done.

So I was thrilled when I stumbled on Jason Fried’s talk at TED. Fried is the cofounder of 37signals, and he’s spent years thinking about why it is that we don’t get work done when we are actually at work.
Fried says work is like sleep. When you sleep, you actually progress through three different stages -- and it’s the last stage of really deep sleep when all of the healing and recovery happens that gives you energy for the next day. If your sleep is interrupted before you get to that last stage, then you have to start all over from the beginning. People with infants will tell you that short bursts of sleep here and there, even if it adds up to 6 or 7 hours, wiare not refreshing.

Work is the same way. We progress through stages of focus, and it’s only in that last deep stage when you are in the “flow” that you get your best work done. If you get interrupted, you have to start over from the beginning.

Which makes the modern office pretty much the worst place ever to get work done. Between people wanting to chat, your boss checking in on you, and the endless meetings, solid blocks of uninterrupted time to get work done are few and far between.

Since watching Jason's talk, I stated paying attention to how many times people wander into my office while I’m in the middle of trying to get something done. It happens a lot. And half the time it doesn’t even have anything to do with work. A ten minute talk about your weekend here, fifteen minutes to talk about something cute your kids did there, and before I know it the time I had staked out to get something done has evaporated.

Fried has some pretty out there suggestions to fix the problem – my favorite one is that every Thursday afternoon no one is allowed to talk to anyone else.

I took a simpler approach: I close my door. I have to say, it’s awesome. Sure, sometimes people will knock, but I can choose to answer, or to keep working. It has been so satisfying to go home everyday knowing I produced something, that I find myself closing the door more and more.
If you’re like me, and you get pleasure and a sense of self worth from actually making stuff, I urge you to try the door. If you don’t have a door, then leave. Go to a coffee shop, put your ear buds in, and just focus for 90 minutes. It is a fantastic feeling.

Now if I can just get rid of those dang meetings.

Hope this finds you well,

Jacob Braude
VP, Strategic Planner

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Seeing Wellness Through New Eyes in 2011

>> Monday, January 3, 2011


Happy new year!

Americans are starting the new year with a lot of good thoughts and optimism about the months to come: According to our friends at Gallup, 58% say 2011 will be better than 2010 – only 20% say it will be worse.

Of course, New Year’s is traditionally an optimistic time – that’s why we feel emboldened to make all those resolutions (or even for resolving not to make any more resolutions!). With a fresh new take on the year, our efforts seem fated to succeed …. at least this week, while the year is still young!

Marketers are right there with us. If you were watching any TV at all this past weekend, you saw lots of invitations to amp up your wellness, from starting a new love life with dating sites like Match and eharmony, to the latest way to soften your hands while you do the dishes, with the new Dawn dish liquid/Olay Beauty collaboration.

Weight loss helpers were out in force, with a newly svelte Jennifer Hudson belting out the virtues of Weight Watchers new Points-Plus program, and Nutrisystem showcased “real people” who’ve achieved slimming success. Even yogurt made a big showing, with brands like Activia pushing both its “feel good inside” benefit and its new line of dessert-like flavors, for smarter sweet-tooth satisfaction.

There were also plenty of spots for products that help you smoke less, snore less, sleep better, smooth away wrinkles and under-eye bags, strengthen and slenderize, and in general, be a better you.

But there’s something else about the new year’s new take on wellness – more and more, it’s something we want for ourselves. It’s not about being selfish – it’s about being mindful and motivated to achieve your own hopes and dreams for this coming year, whether your wellness goal is physical, social, emotional, financial -- or just to keep your hands feeling soft after you wash the dishes.

It’s all part of what we’ve been calling the Me-Covery, and we’ll be sharing more about it in the weeks to come.

Hope this finds you well!

Johanna

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Why We Care About Others

>> Thursday, December 9, 2010

The Harvard Business School recently released the results from a new study on generosity (HT @ryandrumwright). As they put it in their press release:

“This research provides the first support for a possible psychological universal: human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). Analyzing survey data from 136 countries, we show that prosocial spending is consistently associated with greater happiness.”

In other words, humans are wired to feel happy when we help others.

It’s a bit of a foreign idea to old-school economic thought, which has at its core the assumption that everything we do is motivated by rational self interest. Since the meltdown of the markets and the emergence of behavioral economics (if you haven’t read it yet, be sure to check out Predictably Irrational by Dan Ariely), we have all begun to clue in to the fact that a good number of the things people do are not the result of logical thought, but instead are the result of a messy collision of different evolutionary impulses that we have amassed over the millions of years.

As Robert Sapolsky puts it in a recent column in the NY Times, “evolution is a tinkerer, not an inventor.” We are not the result of a quantum biological leap that is unique in the animal kingdom. Rather, the faculties that make us human have been built on the foundation of other capabilities. So for instance, the part of your brain that detects that a piece of food is disgusting is also the part that activates when you read about some morally disgusting act (like the banks just rubber-stamping foreclosures).

In one study Dr. Sapolsky talks about in his column, “Chen-Bo Zhong of the University of Toronto and Katie Liljenquist of Northwestern University demonstrated how the brain has trouble distinguishing between being a dirty scoundrel and being in need of a bath. Volunteers were asked to recall either a moral or immoral act in their past. Afterward, as a token of appreciation, Zhong and Liljenquist offered the volunteers a choice between the gift of a pencil or of a package of antiseptic wipes. And the folks who had just wallowed in their ethical failures were more likely to go for the wipes.”

The scientist Dan Batson applies this thinking to generosity and empathy. In a recent column he wrote for On The Human, he discusses the evidence for the theory that our empathy for others is just an offshoot of the much older evolutionary quality of caring for our children. The same part of our brain that rewards us for nurturing our kids (even when all we want is for them to be quiet and leave us alone – don’t pretend like you don’t know what I’m talking about), is the part that rewards us for being kind, generous and helpful to strangers.

The positive emotions we get from generosity are a human universal, and it is part of what has enabled us to succeed as a species. As companies and marketers, we often become so locked in the transactional nature of our business (I’ll give you this coupon or service, but first you have to buy my product), that this very powerful truth seems completely foreign and unworkable. We should take heed of companies like Toms Shoes and campaigns like the Pepsi Refresh Project.

Generosity at a corporate or brand level requires a leap of faith, but there are big rewards for the teams who are able to make the jump.

Hope this finds you well,

Jacob Braude

VP, Strategic Planner

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True Confessions of A Trader Joe’s Shopper

>> Monday, December 6, 2010

I never really saw myself as a loyal grocery store shopper. Aren't all grocery stores the same? Sure, I had my usual store, but that was just because it was close to home and had good product variety. If there was a similar store close by, I wouldn't have any problems switching. It's just groceries after all...

Or is it?

Since I've lived in New York, I've turned into a very loyal Trader Joe's shopper. I go there so often, I can list all of their products and prices. Last weekend, I decided to venture out and try WholeFoods. I spent five minutes cruising the aisles and then turned around and walked to Trader Joe's. I couldn't take it. I needed to feel at home. I needed my TJ fix.

There's something bigger than 59-cent apples keeping me hungry for my next TJ visit. It's the overall Trader Joe's experience.

When you walk though Trader Joe's door, you know what you are going to get. You know where to find your favorite products. The atmosphere is cool, friendly, relaxed and authentic, and employees actually seem happy to help you even though the place is packed like sardines (Trader Joe's sells some great sardines by the way).

So, how can we turn my love for TJ’s into something helpful and beneficial to marketers interested in wellness? It is all about creating experiences.

You don’t have to be a retail grocery chain to create a meaningful experience for consumers. With the popularity of popup stores and consumer experience design, there are infinite opportunities for wellness brands to get into the experiential marketing mix. For instance, Sanofi-Aventis and the Prevent Cancer Foundation placed a 20-foot long inflatable colon in Times Square as part of a cross-country colorectal-cancer awareness tour. The foundation claims they have seen a trend of increases in screenings, and a reduction of mortality rates since the tour’s launch.

There is one key thing that I’ve learned from all of these examples: an effective branded experience needs to be:
• Relevant
• Multi-sensory
• Emotional
• Differentiating

It doesn’t seem to matter if you are selling turkeys for the holidays or encouraging people to take care of their health, the experiences that make the greatest impact includes each of these four elements. So this holiday season as popup stores are popping up everywhere, keep your eyes out for these elements, and see if they include everything on the list.

Until then, let’s just go to Trader Joe’s.

Stay well, be well.

Ryan Drumwright
Junior Planner

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Where can you go from here?

>> Sunday, December 5, 2010

I was inspired to find out last Friday, as perhaps you did, that there are at least three times as many stars out there in space than scientists had previously thought.

And who knows? Maybe there are more, many more, as the calculation was based on stars astronomers can’t actually see. (For every visible bright star, the team assumed 100 unseen.) And imagine -- we already thought, as the wonderful Carl Sagan famously told us, that there were
billions and billions of stars out there.

At the same time, another assumption-busting discovery was reported, based on the
behavior of bacteria scraped from the bottom of Mono Lake in California. Experts have long believed that life could only survive in the presence of 6 basic elements (phosphorus carbon, oxygen, nitrogen, hydrogen and sulfur, if you were curious). But defying expectations, the Mono Lake microbes learned how to exist on another element entirely -- arsenic.

I bring these up because if scientists can still make discoveries that challenge our collective notions of the nature of the universe and life as we know it, surely we as marketers have the same opportunities.

Of course, challenging a long-held assumption means being aware that we have deeply-held assumptions –a step that’s easy to overlook. If you believe there are a certain number of stars set in the sky, you’ll never ask whether there might be more beyond our visual reach.

Tom Friedman, talking yesterday on
Meet the Press, made the point that achieving success in a global economy (or as he puts it, a flat world) means revisiting cherished assumptions about how to get what we want.

This year, one of the things Wellness seems to mean is reassessing the truths about how we live our lives, especially moving from "can't imagine" to "can do." Or even, "what if?"


What do you really, really think is true? Could you be wrong?.

Maybe you’ll discover brave new worlds, far beyond, or deep within.

Hope this finds you well.

Johanna

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Doctors of the Future?

>> Wednesday, December 1, 2010

I’ve been following the very active twitter stream of Dr. Victor Montori, who heads up the SPARC innovations and design lab at the Mayo clinic (HT @ryandrumwright). At Mayo he leads a team working to improve patient care through design (my words – not theirs).

Their work is centered on a philosophy that may well change the way medicine has been practiced for the last several hundred years.

Until recently, doctors have focused on making measurable improvements in the illness they are treating. If you have multiple sclerosis, your neurologist measures her success by her ability to control the spread of lesions that can be seen when they scan your brain. If you have diabetes, your endocrinologist does her best to ensure that your A1C levels stay within a certain level.

This focus on measurable outcomes has created a revolution in life expectancy. In the short time between 1900 and 1985, life expectancy went from 30 years to 62 years – an astronomical jump.

But our progress has slowed, and increasingly doctors find themselves frustrated by their inability to make measurable improvements in the diseases they treat. The #1 culprit in this trend is people -- millions of whom ignore their doctors’ orders. We don’t take medication we've been prescribed, eat foods we shouldn't, and generally do anything and everything to frustrate our doctors’ desire for us to get better.

We here at Wellness see this dynamic every day. That’s why Dr. Montori’s work is so important and fascinating.

He is one of a growing number of voices from the medical community who are advocating for a wholehearted reexamination of priorities. By crowning measurable improvement as the central tenet of modern medicine, we have created an antagonistic relationship between doctors who want to make the human body work better and patients whose priorities are often more about living well in the time that they have.

Yes, someone living with diabetes would have better blood sugar control if they adhered to a strict diet and exercise regimen. But for many people, this would be a worse fate than suffering from the symptoms of uncontrolled diabetes.

At the heart of everything is a very personal decision about what makes life worth living.

Dr. Montori, and those like him, suggest that we should put this personal decision at the heart of every medical interaction. -- and that doctors learn to first understand what is important to their patient, and then design a care plan around those priorities.

He calls it Minimally Disruptive Medicine. I call it the wave of the future.

If you’d like to read a moving personal narrative from a physician struggling with this issue in his personal practice, check out this piece in the LA Times by Steve Dudley.

Hope this finds you well,

Jacob Braude

VP, Strategic Planner

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A “Me”-covery?

>> Monday, November 29, 2010


Is there something of a “me”-covery in the air?

It turns out that Black Friday was a time for shopping …
selfishly. While total dollar volume only edged up slightly from last year, purchases for “me” were coming out on top. Articles this weekend were full of stories about shoppers saying they deserved something for themselves – and at least for a few minutes, were putting themselves first

It’s not that we’re giving up on gifts… even
charitable gifts are starting to rise again, after taking a nosedive in 2009. But there’s something encouraging about taking care of ourselves too, something that speaks to a desire to refresh and rebuild.

Lest you think this is a celebration of being selfish, I’m always reminded of that line spoken on every flight, every day, here in the U.S. – in the event of an emergency, put your own oxygen mask on first. Why? Because of course, if you aren’t taking care of yourself, it’s harder to take care of others.

It doesn’t have to be about gifts, of course, or even spending money – which for many of us is still tight. Part of your own “me”-covery might be scheduling an hour of me-time during the week, to take a walk, to start reading the new biography of
Cleopatra (oh wait, that one’s for me!), or even “we”-time –-to catch up with someone whose company you always enjoy.

Because everybody deserves a little more Wellness this holiday season. Especially you!

Hope this finds you well,

Johanna

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Another big day for Saatchi Wellness -- and our friends at AZ

>> Wednesday, November 17, 2010

I am more pleased that I can put into words, but I'm going to try. . .

On Friday night Saatchi & Saatchi Wellness took home a Silver Clio for our work on AstraZeneca's Seroquel XR. This was a day after we took home the Gold honors at the Rx Club Awards, again for Seroquel XR.

A word about the Clios: this honor carries a lot of prestige given that the Clios are a global competition, so our work was up against 'the best of the best' from all over the world (to see for yourself, please go to http://www.cliohealthcare.com/winners/winners.cfm?medium_id=1 ). Now we received a Silver, but being the proud Managing Director I also have to point out that there were no Gold or Grand Clios awarded this year -- which means, for the second consecutive year, Saatchi Wellness has taken home the highest honor bestowed upon any agency at the Clios (last year we received the Grand Clio for Ambien CR). There is no other agency in the world that can make that claim.

Pretty nice. Congratulations go to Helayne Spivak and the Seroquel XR team -- led by Stu Fink, Jennifer Shirley, Jacob Braude, Paul Schmidt and Steve Pytko. You guys are truly on top of the world.

Please congratulate the entire Seroquel team when you see them for both the Silver Clio and the Gold Rx Awards -- their tenacity and vision for better product is an inspiration to us all. Thank you Seroquel team!

Ned

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Norma Kamali Says Wellness is .... In Fashion!

>> Wednesday, October 27, 2010


Did anybody know that Norma Kamali, the famous and iconic fashion designer, is also a wellness guru? She even has a Wellness Café located at 11 West 56th St -- where you can go every week for Wellness Wednesday.

My eyes were opened recently when a friend of mine invited me to a screening event she was organizing to promote the debut of a new documentary series called ‘Conversations- A Dialogue on Wellness Solutions by Norma Kamali’.

The screening was at a private theater at the MOMA, and began with a brief showcase of each of her interviews with people she believed who were instrumental in the area of making positive wellness choices across the areas of beauty, fitness, nutrition, spirituality and health.

The conversations included such personalities as noted choreographer Twyla Tharp, Horst Rechelbacher- the founder of Aveda, Founders of Physique 57, Joe Cross- director and producer of “Fat, Sick & Nearly Dead”, and a handful of others. Each had a distinct point of view, and that became even clearer at the panel discussion that was organized after the viewing.

To learn more, take a look at
http://www.normakamalicollection.com/Shared/HTML/conversations.html to take a peek at some of the interviews and to listen to Norma’s perspective.

Hope this finds you well,
Melissa Gordon
VP, Channel Planning

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Learning How To Learn

>> Monday, September 20, 2010

We have a new junior planner here at SSW, and one of the perks of having young minds around is that their enthusiasm propels them to discover things we more mature folks might not.

Last week, one of the things he discovered was this article in the New York Times on what recent research has taught us about how people learn – one of our favorite topics here at Saatchi & Saatchi Wellness.

Wellness is quite often difficult. For most of us – and our audiences – it includes making some fairly ambitious long-term changes to their behavior. A lot goes into behavior change, but one key ingredient is learning and mastering new information.


Thus I was fascinated by some of the “learning myths” the Times article debunked. Here is my quick-and-dirty synopsis of their three rules for better learning:


1. Say good bye to your favorite study spot
. Researchers have discovered that people retain new information better if they vary up the places where they consume this info. They theorize that we store new information by its relation to other data in our brains. When you are learning, your brain is also consuming the sensory data from the environment around you. So, if you change up where you are learning, your brain has more info associated with what you learn, and thus you retain it better.

2. One thing at a time – not so much.
Related information gets remembered better than like information. Researchers have demonstrated that students who studied mixed sets of four types of equations retained the whole lesson much better than other students who studied one type of equation at a time.

3. Testing is good!
In another experiment, researchers showed that being immediately tested on material you just learned helps you retain that information long term. The effort your brain exerts for the test helps cement the new information into your neurons.

Learning is equal parts important and difficult. It’s comforting that – through the magic of science and research – we can still get better at it.


Hope this finds you well.


Jacob Braude

VP, Planner

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Wellness ... Where You Least Expect It

>> Thursday, August 26, 2010


Cars are a bellwether of American culture: faster and bigger in good times, great gas mileage in leaner years.

So we knew wellness had reached a new level of significance when Nissan announced that its new cars will pump Vitamin C to moisturize the driver's skin. Using Sharp technology, the cars will not only make your skin dewier, but recreate the natural chemical process that purifies the air in the Earth's atmosphere. (By the way, Nissan is also upgrading their anti-collision technology – but that’s not the headline.)

According to one engineer, 'we want drivers to feel that they are healthier staying in the car instead of on the outside.'


How far can the trend in wellness mashups go? Well, consider this:


While doctors in New England have started to write prescriptions for zucchini, researchers in the UK have concluded that burger joints should hand out … statins. Yes, that’s right - The study, published in the American Journal of Cardiology, says that “statin therapy can neutralize the cardiovascular risk caused by harmful diet choices,” specifically “a 7-oz hamburger (Quarter Pounder®) with cheese and a small milkshake.”

The authors go on to their radical recommendation: “Fast food outlets already offer free condiments to supplement meals. A free statin-containing accompaniment would offer cardiovascular benefits, opposite to the effects of equally available salt, sugar, and high-fat condiments.”

In a world where we can soon expect to have our cars give us more beautiful skin, is it too much to foresee a day when a burger will come with a side of … Lipitor?

We’ll see!

Hope this finds you well,

Johanna

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You Are What You Eat? Uh-Oh.

>> Wednesday, August 25, 2010

This morning was a regular morning. Some catching up on office gossip. Checking in on some of my favorite college basketball discussion forums. Reading through last night’s work emails.

And then I made the mistake of opening my Gmail. The first note was from my wife, with a link to
this article about the foods farmers will sell you, but won’t eat themselves. The premise of the article is that you never know what food you’ve been eating every week for years will suddenly be discovered to cause some horrible disease.

It’s even worse when you find out that the food is something you feed your kids every week. Which is what happened to me this morning.

Thanks to this article I will now be soaking beans from a bag, not popping open a can. Tomatoes will have to come from a glass jar – if I can even find them distributed this way. My apples and my potatoes will be organic or they won’t be in my fridge.

And forget about microwave popcorn. That’s right. Microwave popcorn is out.

Wellness has a great deal to do with making choices. Choices that will help you be physically healthy and mentally well. But these days, as we learn more and more about the unintended consequences of industrialized food, I’m finding that some of my most consequential choices are the ones I didn’t even know I was making. Which is really stressful. And stress isn’t good either.

So today I’m once again reminding myself – as every parent must do pretty much every day of their life – that there’s only so much I can do. And the rest will just have to work itself out. It’s not an easy thing to get used to, but accepting that there’s very little I can actually control has been a big part of my personal wellness.

I am going to miss microwave popcorn. At least until 2015.


Hope this finds you well.

Jacob Braude
VP, Strategic Planner

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