There’s more to gaming than meets the eye. Social gaming can challenge you to reach a goal and gives you feedback along the way, helping you learn and grow. Find out more at social media week.
Read more...88% of all New Year resolutions end in failure, mostly because people do not have the willpower to keep them. Explore how to train your “will power muscle” and keep those healthy eating habits or gym dedications in 2012 at the wellness hub of SMW.
Read more...In 2012, Social Media Week New York introduces the first Health & Wellness Hub to serve as a platform to empower change in health through collaboration. Hosted by Saatchi & Saatchi Wellness and co-curated by Luminary Labs, the Health & Wellness Hub will take place at Saatchi & Saatchi Wellness's ground floor auditorium, and offers seating for 400 guests as well as a livestream. The event runs from February 13-17, 2012. Co-Luminary Labs CEO Sara Holoubek shares what’s hot at the Health & Wellness Hub on the Social Media Week Blog. Check it out
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A new PwC survey is showing that 50% of Americans under 35 are using social media for healthcare purposes -- which can range from looking up information on YouTube to registering a complaint.
If that handsome man on today's adage.com landing page looked familiar, it is because it is one of our resident superstars -- Jacob Braude -- giving the competition from unfair advantages by espousing some of his insights to getting to better customer insights. In our business, resonance and relevance equal economic growth, and there is no one better than Jacob in this regard. Enjoy the column and please let him know your thoughts (jacob.braude@saatchiwellness or @rowdybraude).
Read more...I got an email last night from my good friend Andrea Alstrup saying that Pete Tyrrell had passed away.
Pete ran J&J's Corporate Advertising Group for many years and was a vocal proponent for the advertising and pharmaceutical industries at a time when the world was beginning to change. But to me he was an incredibly valuable mentor and friend.
Pete embodied the credo of J&J: his first priority was clearly to the customers all J&J brands served, and he was transparent in his agenda and goals. He knew what he knew -- and he knew what he didn't, and his greatest strength may have been his ability to build trust in others to compensate for what he didn't know and -- in so doing -- create a better product. Pete wasn't one for process -- if it interfered with good thinking or work -- and he was willing to put his own neck on the line and go for it.
For instance, a few months after the national launch of Acuvue Disposable Contact Lenses, we learned that one of the teams in that year's Super Bowl was wearing the product: we took an idea, from concept to airing on the Super Bowl, in 11 days. Pete used his connections to push this through, both J&J corporately and the network airing the game that year, which miraculously "found" the time on the game long-ago sold out (we even got billboards in the pre & post-game shows!). Many believe that the lift in patient inquiries & fits that came from running that spot put Acuvue on the trajectory that made the brand a global success. No one would ever have approved it in an annual plan, circumstances took us to an opportunity and we went for it.
We didn't always agree -- we did a corporate spot called "A Mother's Touch", which Adweek named one of the best spots of the '90's, and Pete pulled it off air just after it started because he felt that the spot made J&J look old (the talent was a grandmother holding her grandchild). No one could understand why he became so sensitive to this (it was, after all, the idea we sold to him), but everyone trusted Pete's judgement enough to leave it alone.
Pete wasn't an easy client -- there was a reason he held that big job -- but he was fair and if you earned his respect and trust, he rewarded you big time. He was a class act. I will miss his opinion, his enthusiasm, his friendship.
