Some Insights About Insights

If that handsome man on today's adage.com landing page looked familiar, it is because it is one of our resident superstars -- Jacob Braude -- giving the competition from unfair advantages by espousing some of his insights to getting to better customer insights. In our business, resonance and relevance equal economic growth, and there is no one better than Jacob in this regard. Enjoy the column and please let him know your thoughts (jacob.braude@saatchiwellness or @rowdybraude).