Don't Give Up: Four Apps To Help You Keep Your New Year's Resolution

Like many Americans, I find it hard to stick to New Year’s resolutions.  This year, I resolved to do things to improve my overall wellness.  This means exercising regularly, getting plenty of sleep, and maintaining financial wellness.  After struggling to keep my resolution for a month and a half, I decided to pull out the big gun… my iPhone.  Here are four mobile apps that help me keep my 2012 resolution: 

BitGym

BitGym is a mobile app that turns monotonous cardio machine exercise into a fun videogame.  The app uses the iPhone and iPad’s forward-facing camera and accelerometer to power and control a bike down an European bike trail or a gondola through a Venetian canal.

Go! To Sleep  

Sleep is critical to your physical and emotional health.  The Go To Sleep! mobile app helps users monitor sleeping patterns and learn how to optimize their sleep by improving their personal “Sleep Score.”

Morsel

Morsel is a mobile app that makes wellness resolutions a bit less daunting by offering easy-to-achieve micro wellness challenges that add up to a healthier lifestyle.

Mint

Mint is a mobile and web app that aggregates financial accounts online and helps users manage their personal finances.  This makes it easy to set and monitor budgets and achieve savings goals. 

Behavior change through technology is an increasingly hot topic in the health and wellness tech circles.  With raising health costs, corporations are resorting to innovative wellness programs like Keas, to keep employees healthy and costs low.  For these corporations, this isn’t just about keeping a resolution- it is about finding a business solution.  I suspect brands will start taking advantage of these new technologies.  First we will see hyper-relevant ads such as a sleeping aid advertisements that pop up whenever the Sleep Now! user routinely doesn’t get a quality night’s sleep.  Eventually, we will see more brands and agencies partnering together to build their own technology that is relevant, valuable and changes buying behavior.  In other words, who knows what technology we will be using in 2013 to help us stick to our resolutions!

Have you used any apps to help you keep your 2012 resolution?  Have you used any of the above apps in the past?  What was your experience?

Stay well,

Ryan Drumwright

Jr. Planner

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Defeating the Enemy of Wellness — You

Wellness has an enemy, and despite what you may have been told, it’s not Voldemort – it’s you. And me. It’s all of us. When it comes to wellness, we are often our own greatest adversaries. But don’t get down on yourself, because it isn’t really your fault. The fault lies in your unconscious – or rather in the way your brain has evolved to divvy up responsibilities between your conscious awareness and your unconscious. First, let’s recap some of the more staggering evidence that you are the enemy of your wellness. Then we’ll talk about how your brain gets you into this mess, and we’ll introduce some of the new research and technologies that are making it easier for you to get out.  Read more of Jacob Braude's post and join us at Social Media Week to participate in his experiment!

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Why can’t I change?

Every year I make many New Year’s resolutions, and some are easier to follow than others. Last year, it was to get myself to visit my poor lonely cousin in boring Clearwater, Florida. It wasn’t the most exciting vacation nor what I wanted to spend my money on, but I set a goal and timeframe, and I made myself do it. But why can’t I get myself to accomplish the New Year’s resolutions that require me to make a self improving behavioral change such as doing more writing when I get home from work versus stuffing my face with whatever I can find in the fridge and vegging out in front of the TV? Is it because I don’t have any self-discipline? Probably, but still, how can I get myself to change this awful behavior?

Most people believe that if you want to change a behavior, the key is to change your goals and intentions and your behavior change should just follow. But in fact, research on heroin addicted Vietnam veterans proves that I can essentially blame my environment for being lazy, overeating, not researching and not writing.
 

In the 70’s it was learned that 20% of our soldiers in Vietnam were addicted to heroin. This was shocking and horrible news because as we all know, heroin is the most addictive drug ever created and once you’re addicted it is impossible to quit. But research that President Richard Nixon funded showed us that heroin is not impossible to quit, you just need to control or change your environment.

The research was set-up to see what happened to the addicted soldiers when they returned home. There were two groups of heroin addicted soldiers. One group was treated in the U.S., and the other group was treated in Vietnam. What was discovered is that the group of soldiers that were treated in the U.S. had a 90% relapse rate, but the soldiers that were treated in Vietnam only had a 5% relapse rate.

The reason the rate of heroin relapse was so much lower for those soldiers physically treated in Vietnam, was because those soldiers returned to a place radically different from the environment where their addiction took hold of them.

When we do something in the same physical setting repeatedly it becomes second nature/automatic to us. Our environment comes to unconsciously direct our behavior. In fact, about 45 percent of what we do every day is in the same environment and is repeated. Our environmental cues become so deeply ingrained that they are very hard to resist. For example, let’s say a smoker usually smokes in front of the entrance to his office building, what happens is that the front of his office building becomes a powerful mental cue to go and perform that behavior. And so he ends up smoking whenever he goes near the entrance of his office building when he doesn’t really want to.

My 280 sq. ft Manhattan apartment is where I go to eat, watch TV, and sleep. When I try to get some writing done in there, I find myself being drawn to the fridge, cooking something up, turning on my TV and at the end of the day, no writing gets done.

So yes, creating an intention or goal and expecting your behavior to follow will work for one off resolutions like visiting your lonely cousin in Clearwater, Fl. But if you want to change a behavior that you repeatedly do, especially in the same environment, then you are going to have to change your environment. If you want to break a bad habit, then avoid the specific environment that you ordinarily entertain that habit. If you want to get yourself to do something more often, then create a new/dedicated environment for that behavior, insert yourself in that environment and go through the motions. This is exactly what I did. Instead of trying to write from home, I went to my local coffee shop with free wifi, I ordered a large latte with extra sugar, sat by a window, and wrote. Because now I know that if I want to get myself to write, it is never going to happen inside my apartment. The local coffee shop has now become a place where I will dedicate to writing, not eating, not watching TV, just writing. I’m pretty sure that this is the only reason I even finished this post, or maybe it was all the caffeine from the latte.

~Jessica Mendoza, Strategic Planner

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Beauty and Social Media

Social Media apps like StyleSeat allow you connect with style savvy people, view pictures, and even book appointments online! Learn more about what’s new in beauty and social media at Social Media Week.

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Support Through Gaming

The best way to stick to a healthy lifestyle is to have a strong support system. Engage in a strong network of support through social gaming. Learn more at “This game will make you healthier”

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Willpower

Researchers believe that persisting negative habits have to do with the environment surrounding that act. Participate in an experiment at the wellness hub to see how social technologies can help you break the cycle.

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Social Media and Beauty

We all find ourselves asking our friends where the best place is to get our haircut or makeup done for an upcoming event. But what happens when we ask these same things to an entire network of men and women in your city? Learn more about what’s new in beauty and social media at Social Media Week.

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Feedback Through Gaming

There’s more to gaming than meets the eye. Social gaming can challenge you to reach a goal and gives you feedback along the way, helping you learn and grow. Find out more at social media week.

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Wellness Hub of Social Media Week

88% of all New Year resolutions end in failure, mostly because people do not have the willpower to keep them. Explore how to train your “will power muscle” and keep those healthy eating habits or gym dedications in 2012 at the wellness hub of SMW.

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Five Reasons to Visit the Health and Wellness Hub

In 2012, Social Media Week New York introduces the first Health & Wellness Hub to serve as a platform to empower change in health through collaboration. Hosted by Saatchi & Saatchi Wellness and co-curated by Luminary Labs, the Health & Wellness Hub will take place at Saatchi & Saatchi Wellness's ground floor auditorium, and offers seating for 400 guests as well as a livestream. The event runs from February 13-17, 2012. Co-Luminary Labs CEO Sara Holoubek shares what’s hot at the Health & Wellness Hub on the Social Media Week Blog. Check it out

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There is only one Helayne Spivak, and she's ours -- but this month, she also wrote the 'Private View' column in MM&M, in this case about some current & breakthrough print work in Rx and healthcare. The magazine was lucky to get her and we're truly fortunate to have her as our own Chief Creative Officer -- read on!

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Is it time yet?

A new PwC survey is showing that 50% of Americans under 35 are using social media for healthcare purposes -- which can range from looking up information on YouTube to registering a complaint.

Yet the FDA continues to drag its feet on establishing clear guidelines for pharmaceutical companies in using social media channels and marketers (and yes, agencies) are still trying to figure out how to employ social media tactics effectively.

Not addressing how people get and channel information through social media is a healthcare issue in the United States: we live in an information-driven society and we're ignoring the very channel where people are more & more getting most of their information. The question is when will it be time to start addressing social media and its role in healthcare head-on?

We think the time is now, and that's why Saatchi & Saatchi Wellness is pleased to be hosting Social Media Week next month for all Health & Wellness forums; we believe it is important to take a leadership role in the discussions that will drive the evolution of this issue, and we plan on doing just that.

Take a look at the PwC findings at the link below, and we hope to see you here on Hudson Street in February.

Ned

http://www.readwriteweb.com/archives/study_predicts_growing_use_of_social_media_in_heal.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29

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