In Anticipation of DTC Conference

Today I am moderating a panel at the annual Fall DTC Conference, and I am really looking forward to it. There are only a few times a year where so many constituents in health and wellness marketing get together under one roof -- clients, agencies, suppliers, regulators, consultants, etc.

The topic this year is reform, and not just the government kind. We need to figure out how to change our industry in this age of constant change.

I have worked across so many categories in my career -- pharma, OTCs, beauty, automotive, hospitality, food, insurance -- you name it. And in every case, as good marketers we always put the consumer first. I'm not sure that's the case in pharmaceutical marketing and in all this talk about healthcare reform. 

I won't enter the debate right here, but suffice it to say that if perhaps we all put the consumer first, we would be better guided and more aligned.

See you at the conference?

Hope this finds you well -- Jim.