Hopenhagen.org

This week is Advertising Week in New York. I've gone to several of the events, and I have to say that it's been wonderful. Not only catching up with colleagues, but more importantly discussing together the issues that we face as an industry. And trying to jointly come up with solutions that will help all of our clients, and ourselves in the meantime. It's a tough time in the industry, and by banding together we can make real significant change.

The other thing that's great about Advertising Week is the multiple layers of content. You can probe just about any topic, which is an incredible feat by the organizers.

Our very own Dustin Glick made a discovery himself on the more charitable side of Advertising Week and he wants to spread the word.

Hope this finds you well -- Jim.

Dustin:

If you work in advertising and want to do something about global warming, apparently you’re not alone. Just check out Hopenhagen.org. Lots of people during Advertising Week certainly are.

According to the site, “Hopenhagen is a movement generated by the International Advertising Association representing the global advertising industry in support of the United Nations Climate Change Conference taking place this December in Copenhagen".

Hopenhagen.org features a petition in support of a worldwide climate change solution, as well as frequent news updates regarding positive environmental developments.

It also includes the line: “Let’s turn Copenhagen into Hopenhagen,” but we can overlook a cheesy little line for a good cause!

Check it out at Hopenhagen.org.

- Dustin Glick, copywriter at Saatchi & Saatchi Wellness