Bringing a Good Idea to Life

The agency and our client have both gotten a lot of attention for our Ambien CR "Rooster" Campaign. It's a fully integrated campaign that I believe stacks up with the best of them in terms of strategic relevance, creativity, and results.

Besides, how often can you get a big corporation to approve something called "Silence Your Rooster"!

http://silenceyourrooster.com/

What I love most about this campaign though, aside from the results that it produced for the Ambien CR brand, is that it was a labor of love of a few very creative people (not all of them "creatives") who came up with a cool idea, who made it work for the brand, who brought it to life wonderfully, and who stuck with it through layer upon layer of approval and production.

That's what's great about this business -- creating an idea that you can own and that you can bring to life. That produces results.

You can meet some of those folks here: http://pharmexec.findpharma.com/pharmexec/article/articleDetail.jsp?id=585599

And to top it all off, the agency won a Manny Award last week for the campaign and it also made the first cut of The One Show.

Not bad for a few agency marketers who had a cool idea. A cool idea that was strategically sound and that produced incredible results.

Hope this finds you well -- Jim.